ICONIX, Inc., has been named to the Online Trust Alliance (OTA) 2012 Honor Roll. This designation is based on a composite trust score of security and privacy measures at hundreds of online sites. Designed to recognize leadership, the Honor Roll distinguishes Iconix as a “North Star” to inspire others. Of the companies evaluated by the non-profit, member-based OTA, less than 30% made the grade.
As part of the 2012 study, released June 6, 2012, OTA analyzed the adoption of key security and privacy initiatives, providing benchmark reporting and comparisons between key industry sectors including leading internet retailers, FDIC Top 100 Banks, and social networking sites. Other companies recognized by OTA include financial institutions such as Bank of America, PayPal and Wells Fargo, social networks such as Twitter and Zynga, online retailers such as Amazon.com, Apple, Buy.com, Costco and Walmart, and technology providers such as Microsoft and Symantec.
“Today’s businesses are stewards of ever-increasing amounts of users’ personal and sensitive data that necessitate the implementation of privacy and security best practices,” said Craig Spiezle, executive director and president, Online Trust Alliance. “Being a member of the 2012 OTA Online Trust Honor Roll means ICONIX has demonstrated exceptional leadership and commitment towards online safety, to enhancing the vitality of the internet, and, most importantly, to consumer trust.”
“From the inception of ICONIX our focus has been to increase trust in online interaction, especially in email,” said Jeff Wilbur, vice-president of marketing at ICONIX. “We are proud to be recognized by OTA for the 2012 Online Trust Honor Roll, and we are committed to ongoing efforts to implement and promote technologies that will continue to improve users’ safety online.”
You can read the press release here.