I get non-personal emails because I want to get them. I sign up for newsletters and coupons; I buy stuff and get the receipt and shipping data. My inbox is full of stuff I signed up for. When I find an email from a sender that interests me, I want it to be from that sender.
This is my inbox this morning:
What do I care about? After I read all this stuff, I see an email from the President, 50% off at eBay and PayPal approved me for something.
Here’s what my inbox looks like with eMail ID:
This is much faster to scan than a text inbox. There’s an email from the President’s staff that I overlooked in the text inbox. I overlooked the Apple one in the text version. The Expedia logo caught my attention. 50% off at eBay is a real deal. And the PayPal one I thought I wanted probably isn’t from PayPal. I was able to learn all of this with a fast scan of the icons.
That is eMail made better. That is eMail ID.