Sixth Annual UK National Identity Fraud Week

Iconix commends the sponsors of the Annual UK National Identity Fraud Week, which commenced October 18, 2010, for their continuing efforts to extend awareness of the problem of identity theft.  http://www.stop-idfraud.co.uk/press-release-oct-2010.pdf  Now in its sixth year, the campaign seeks to help prevent identity fraud by providing practical help, tips and guidance to safeguard your identity. This awareness drive has been put in place by an expert group of public and private sector partners, including the CIFAS, The Association of Chief Police Officers, The City of London Police, The Metropolitan Police, National Fraud Authority, The Identity and Passport Service, The British Retail Consortium, The Federation for Small Business, Fellowes, Callcredit, Experian, Equifax, British Chamber of Commerce and Royal Mail.

According to the CIFAS, the UK’s Fraud Prevention Service, during the first three quarters of 2010, identity fraud increased almost 10% when compared with the same period in 2009.

Among the identity fraud schemes discussed at www.stop-idfraud.co.uk is phishing.  As you probably know if you follow Iconix, phishing is on-line fraud which is perpetrated by the impersonation of legitimate email senders.   How can you tell real emails from fake ones?  This is where Iconix can help. 

We mark legitimate emails from thousand of senders representing every industry imaginable, from banking to travel to social networking.  UK-based examples include Tesco, Argos, Friends Reunited, Nectar, Play.com, HSBC, Marks and Spencer, Genes Reunited, Travelzoo, CreditExpert, BBC, Cheapflights, and HMV.  Of course, we also mark legitimate emails from well-known worldwide companies such as PayPal, eBay, Facebook, Twitter, HP, Ticketmaster, Skype, LinkedIn, TripAdvisor, Walmart, and Expedia.    

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You can immediately find the real ones and avoid the fake ones.  This is why PayPal endorses the Iconix solution https://www.paypal-marketing.co.uk/safetyadvice/IconixEmailIdentification.htm and distributes it for free: 

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A similar tool is available for free from Trend Micro, a leading internet security provider:

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