There are two major value propositions for users of the Truemark service: find what you want and know that it’s real. Last week we announced our latest step in improving the user experience in email – use of favicons to visually identify messages in the inbox (see press release here).
Prior to favicons we used either a company logo or a generic “check-lock” to highlight legitimate messages. In July we started displaying senders’ favicons in the inbox, which allows consumers to identify the sender of the message at a glance. It’s a compact way to distinguish messages in an easily recognizable way.
Through July and August we continued to add favicons and logos – we estimate that about 90% of the messages we mark today (for more than 1700 companies) have a favicon or logo.
Users we’ve surveyed have been unanimous in their support of this change – it dramatically improves their email experience and allows them to instantly find what they want. In fact, they want us to take it a step further and give them some kind of visual indication about every message (more on that in the future).